Charac is a pharmacy technology platform designed to empower pharmacies by integrating prescription management, online consultation booking, and delivery services into one seamless solution. It enables pharmacies to retain control over their customer relationships and branding while optimizing operations and enhancing patient engagement. Charac's innovative approach helps drive revenue growth and improve service efficiency, making it a valuable asset for modern pharmacies.
Background
Charac was launched to revolutionize local pharmacies and medicine delivery through innovative software solutions that enhance operations and address the challenges of both on-demand and traditional services.
We aim to support local pharmacies by improving accessibility and efficiency, ensuring communities receive essential care conveniently and effectively.
My Role
As a co-founder of Charac, I led product design and crafted the entire user experience for both pharmacies and patients. My role involved designing intuitive interfaces, enhancing user engagement, and ensuring seamless software integration. I also collaborated with the team to align the product with market demands, driving innovation to address the specific challenges faced by local pharmacies.
Understand - Empathise With Users
First off, we wanted to understand the thought processes, biases, habits, and mindsets of existing users. To accomplish this goal, we opted for a contextual inquiry.
Approached 5 existing users of the queuing system in Rose Pharmacy Ayala and asked them if we can observe them while using the queuing system.
After observing each user, we asked follow-up questions and shared our observations with the user to verify accuracy.
Based on our contextual inquiry, we uncovered the following insights:
- Johanna has a daughter with a rare genetic disorder requiring the frustration of ordering speciality prescriptions. She’d like a simpler order process with tracking.
- John wants to auto-refill his prescriptions & forget about it
- Reza prefers access to pill reminders for his allergy medication.
- Johanna has a daughter with a rare genetic disorder requiring the frustration of ordering speciality prescriptions. She’d like a simpler order process with tracking.
- John wants to auto-refill his prescriptions & forget about it
- Reza prefers access to pill reminders for his allergy medication.
Key Features Identified
- Buy multiple pieces of medicine in a single order
- Set up for repeat prescription
- Request for home delivery
- Setup daily medicine reminders
- Find out how much medicine remains with you through the app.
- Set up for repeat prescription
- Request for home delivery
- Setup daily medicine reminders
- Find out how much medicine remains with you through the app.
Conclusion
Charac has been widely embraced by local pharmacies and patients, with nearly 1,000 UK pharmacies now running on the platform. Major brands like Royal Mail, Positive Solutions, and the National Pharmacy Association have partnered with Charac, enhancing its reach and credibility. Additionally, Charac is fully integrated with NHS systems, helping patients book NHS services and manage repeat prescriptions seamlessly. As a comprehensive pharmacy platform, Charac continues to innovate, making essential healthcare services more accessible and efficient for communities across the UK.
THANK YOU
Prithvi
Prithvi